There is a great deal of that kind of good in this book. Carnegie’s counsel, and the lively and well-illustrated directness with which it is given. The good is in the simple, sound, practical advice of Mr. Carnegie’s book offers very good advice on bad assumptions. And if in addition we have the wit to dramatize our own ideas, our salesmanship will profit the more. He advises us also never to tell another person that he is wrong, but adds that if we are wrong ourselves we can turn a liability into an asset by admitting it “quickly and emphatically.” If we do all that, we are pretty sure to win friends. In a brisk, cheerful, easy style, enlivened and emphasized by personal anecdote, this authority on “public speaking and human relationships” tells us to smile and be friendly, not to argue or find fault, to get the other person’s point of view, encourage and praise him, let him talk all he wants to and persuade him that all the good ideas are his. The truth which this book lays down, and the precepts it offers, are as simple as the copybook and as universal as humanity. HOW TO WIN FRIENDS AND INFLUENCE PEOPLE by Dale Carnegie | Review first published Feb.
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